"Would you like fries with that?" is an effective selling technique made popular by a well known chain of fast food restaurants. In this particular case, you're not selling more of the same item (like in up-selling) because you're selling an additional item that your client didn't intend to purchase.
Drive By Website clients sit with Scott and watch, wait and contribute to their website being built. The website creation time is also spent to discuss which of our additional services will help to drive our clients' businesses forward to complement their new websites.
The Drive By approach has to be a bit more subtle than "would you like fries with that?" because, in effect, our "fries" are website marketing solutions.
Our "fries" are
Newsletter SetUp (Email Marketing)
Drive By Websites will set up an online email newsletter. We will show how to manage lists and email addresses, how to create and send out a newsletter. Clients are also able to read reports after the newsletter has been sent to find out who has opened it, etc. Newsletters are designed up to match our clients' branding.
Search Engine Optimisation
Search Engine Optimisation is the practice of manipulating search results so that websites appear above competitors to enhance chances of receiving more visitors - Drive By Websites currently has two packages - Start-Up & Keyword Package.
Social Media Setup & Installation - Twitter, LinkedIn, Facebook & Google+
During a 2 hour appointment, Drive By Websites will create a couple of networks such as Facebook and Twitter. These networks will be installed directly onto our clients' websites which means that if they update their Twitter feed, for example, it will also update automatically the Twitter feed shown on their website.
Now its your turn to ask: "Would you like fries with that, sir?"
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