Friday 25 May 2012

Positioning - Bespoke Website Re-Launch

This week has been about "positioning" - not only focusing our marketing messages on high quality, excellent service but also the re-launch of our bespoke website service.

The Drive By Website service is absolutely perfect for the small business owner - trading in Spalding and the surrounding area - looking for a professionally designed website at an affordable price which can be turned around quickly. 

The problem is, we could well be losing business because of its sheer "affordability" - the service is probably coming across as "cheap".

Business owners may have the perception that the Drive By Service is nowhere near pricey enough because of how much they've paid or been quoted in the past for their website and maybe questioning quality.

This is simply just not the case and this is where positioning is coming into the Drive By Website equation.

We will overcome this misconception by re-introducing our large scale complex websites to our portfolio such as: 


Mission accomplished - bespoke website re-launched and open for business.  







No comments:

Post a Comment