Drive By Websites has been given a selection box of marketing goodies called a "Marketing Action Plan".
Another brainstorming, energising session this week because Martyn from Alchemy called in to see us to talk through the "7 Keys Action Plan" specifically designed to give us the necessary tools to drive our business forward over the course of the next two years. Two years - WOW! It's certainly not a quick fix.
"The elevator to success is out of order. You'll have to use the stairs, one step at a time." - Joe Girard - World's Greatest Salesman (Guinness Book of World Records)
It's difficult to know which goody to choose first because there all look so scrummy but we're going to kick off with direct mail because this is something we're familiar with - bit like the coffee cream. We've had fairly good results in the past with direct mail but "Can do so much better, Christine!".
However, before following Martyn's instructions in respect of composing the letter - the first job is to get to grips with the dreaded follow up call.
Been promising myself this for a while now and there's no excuses - first job is to read again and then again, make notes, make more notes and inwardly digest a brilliant book - "Cold Calling for Chickens" by Bob Etherington. According to Bob "Cold calling is fun and much, much easier than you think" - buy the book and see how you get on.
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