It's tricky contacting business owners with a functioning and stylish website to ask if they are experiencing any difficulties because it looks like I'm criticising their website but, more often than not, although the website may look absolutely fine, there could be a whole host of reasons why they are unhappy with their website or website developer.
Also some biz owners are often reluctant to contact their web developers because of cost implications or, indeed, the hassle it may all cause.
So for the next few weeks or so, I will be trialling something that I've never done before and writing to owners of businesses with a website that looks absolutely fine.
The plan is to send a letter something along the lines of the following:
Your web developer should be good for you and your business and I sincerely hope that this is the case.
Just to check that you are being looked after here are just four important questions you need to consider.
Can you update your website for freeJust to check that you are being looked after here are just four important questions you need to consider.
There's nothing worse than an out-of-date website. It's essential you update your website on a regular basis. Not only will visitors return time and time again but search engines will too.
Do you have an online shop?
With big name brands disappearing from the High Street now could be the perfect time to offer your clients the functionality of shopping online.
Is your website viewable on Smart Phones?
Online retail searches on smart-phones increased by 168% since last year - your website is losing you money if it can't be found on smart-phones.
Is Google Analytics added to track visitors?
If not, how are you able to track the effectiveness of your sales promotions? You could be wasting money.
If the answer to just one of the questions is "No" then it will be a privilege and a pleasure to discuss how we will help you achieve website success.
Please complete the enclosed questionnaire and forward it on to us utilising the stamped addressed envelope.
Alternatively, please feel free to give us a call as it will be a privilege and a pleasure to advise you.
Do you have an online shop?
With big name brands disappearing from the High Street now could be the perfect time to offer your clients the functionality of shopping online.
Is your website viewable on Smart Phones?
Online retail searches on smart-phones increased by 168% since last year - your website is losing you money if it can't be found on smart-phones.
Is Google Analytics added to track visitors?
If not, how are you able to track the effectiveness of your sales promotions? You could be wasting money.
If the answer to just one of the questions is "No" then it will be a privilege and a pleasure to discuss how we will help you achieve website success.
Please complete the enclosed questionnaire and forward it on to us utilising the stamped addressed envelope.
Alternatively, please feel free to give us a call as it will be a privilege and a pleasure to advise you.
Just a few of these letters and questionnaires have gone out this week - the plan is for a whole batch to go out next week. I will report back to let you know how this goes.
If you feel that this marketing stategy will benefit your business, then why not give it go - I would appreciate your feedback.
All the best 'til next time.
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