In my previous blog, it was announced that Drive By Websites is going where the fish are. Since the decision has been made to move office, sadly, our marketing has dropped off. Because we invite clients to our office for Drive By appointments we're all over the place in respect of making appointments because "we're moving!".
So, bull by the horns time, we're going a week today. This time next week, it will be divert and dongle time because BT won't have our 'phones or internet connection sorted out in time. Divert & Dongle is the solution. This is not a reflection of BT's poor performance, we just can't wait to move to our lovely new office and go where the fish are.
So what has Drive By Websites done this week in respect of following Martyn's marketing tips.
Direct Mail is something we've done in the past and, to be fair, we've been quite successful. However, just a very small step can make a whole host of difference. We've always personalised each letter and address the letter by the contact name. However, one small step we've not tried is to write the address on the envelope by hand. Never ever considered that our envelopes won't be opened but, if this is the case, this small hand-writing step should help get the envelope opened because it won't scream out as junk mail. Another thing to consider is to hand write the name on the letter, for example - Dear Sara.
Next blog will be written from the new Drive By Website office - now there's a plan.
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