Positioning - Bespoke Website Re-Launch

This week has been about "positioning" - not only focusing our marketing messages on high quality, excellent service but also the re-launch of our bespoke website service.

The Drive By Website service is absolutely perfect for the small business owner - trading in Spalding and the surrounding area - looking for a professionally designed website at an affordable price which can be turned around quickly. 

The problem is, we could well be losing business because of its sheer "affordability" - the service is probably coming across as "cheap".

Business owners may have the perception that the Drive By Service is nowhere near pricey enough because of how much they've paid or been quoted in the past for their website and maybe questioning quality.

This is simply just not the case and this is where positioning is coming into the Drive By Website equation.

We will overcome this misconception by re-introducing our large scale complex websites to our portfolio such as: 

www.onlinemediaplayer.com

www.clients2call.com

www.coderprofile.com

and of course www.drivebywebsites.com

Mission accomplished - bespoke website re-launched and open for business.  

Drive By Websites Marketing Journey: Bargain Basement or Quality Store

Drive By Websites Marketing Journey: Bargain Basement or Quality Store: Drive By Websites this week has been focusing our marketing messages on high quality and excellent service. We want our clients to think "I ...

Bargain Basement or Quality Store

Drive By Websites this week has been focusing our marketing messages on high quality and excellent service. We want our clients to think "I buy from Drive By Websites because I want the best, I'll go to the bargain basement when I'm strapped for cash.".

As Martyn from Alchemy Business Growth says: "If you focus your marketing messages on quality, prestige and good services, you simply don't have to play the discount game."

The one thing we have learnt over the years is to never discount because we want to strive to be a quality website developer, not a discount store.

Website development is a service not an actual product so we can't offer a money back guarantee. How we get over the "money-back guarantee" issue and guarantee satisfaction is to only request payment when the website is complete. There has never been an issue in respect of non-payment because our clients have had imput into its design  and control over its creation which makes for happy clients.

It's up to you to mould customer perception about what kind of business you are.  Strive to be a quality dealer, not a discount store.  Guarantee satisfaction.  To get higher prices, you have to convince that you can deliver the best, or their money back. Or, in our case, no money at all!!

Now it's your turn - spend some time and think about how you can guarantee satisfacton.

Drive By Websites Marketing Journey: "Would you like fries with that?"

Drive By Websites Marketing Journey: "Would you like fries with that?": "Would you like fries with that?" is an effective selling technique made popular by a well known chain of fast food restaurants. In this par...

"Would you like fries with that?"

"Would you like fries with that?" is an effective selling technique made popular by a well known chain of fast food restaurants. In this particular case, you're not selling more of the same item (like in up-selling) because you're selling an additional item that your client didn't intend to purchase.

Drive By Website clients sit with Scott and watch, wait and contribute to their website being built.   The website creation time is also spent to discuss which of our additional services will help to drive our clients' businesses forward to complement their new websites.

The Drive By approach has to be a bit more subtle than "would you like fries with that?" because, in effect, our "fries" are website marketing solutions.

Our "fries" are

Newsletter SetUp (Email Marketing)

Drive By Websites will set up an online email newsletter.  We will show how to manage lists and email addresses, how to create and send out a newsletter.  Clients are also able to read reports after the newsletter has been sent to find out who has opened it, etc.  Newsletters are designed up to match our clients' branding.

Search Engine Optimisation

Search Engine Optimisation is the practice of manipulating search results so that websites appear above competitors to enhance chances of receiving more visitors - Drive By Websites currently has two packages - Start-Up & Keyword Package.

Social Media Setup & Installation - Twitter, LinkedIn, Facebook & Google+

During a 2 hour appointment, Drive By Websites will create a couple of networks such as Facebook and Twitter.  These networks will be installed directly onto our clients' websites which means that if they update their Twitter feed, for example, it will also update automatically the Twitter feed shown on their website.

Now its your turn to ask: "Would you like fries with that, sir?"

Drive By Websites Marketing Journey: How To Get Maximum Use From Your Customer Database...

Drive By Websites Marketing Journey: How To Get Maximum Use From Your Customer Database...: Email marketing is an extremely powerful marketing tool in terms of building trust and loyalty with your existing and potential clients. Fo...

How To Get Maximum Use From Your Customer Database

Email marketing is an extremely powerful marketing tool in terms of building trust and loyalty with your existing and potential clients. For years, our newsletters have been sent out but witlessly we've never bothered to follow up with a 'phone call.  

For the past two weeks, we've been "spring cleaning" our clients2call.com customer relationship manager and also our newsletter database.  Its taking ages because there are so many but this is proving to be a great way of making that all important connection and renewing acquaintances.  You will find that your existing clients and recipients of your email marketing campaigns will appreciate a call.


You will find that by sifting through your data, you will find some amazing things.  Its important to collect copious amounts of data on your clients and use this information for the specific purpose of getting them to buy more.  Reinforce your relationships by just giving them a courtesy call every now and again to enrich the information about that client.

Clients2call.com helps us to effortlessly contact clients multiple times and every day proves to be invaluable.

We also been busy with Drive By Websites appointments this week,   Here's an example of how quickly we can turn around a website because here's a website we created in just two hours and all within one week of meeting our client.  Maw Energy are five star renewable energy specialists offering Solar Thermal, Solar Photovoltaic, Air Source Air to Air, Air Source Air to Water and, coming soon - Woodburners.

Here's what Director, Gemma Woodcock had to say:

"Dear Scott, Thanks for the past couple of days, it's a really great way to build a website!" Kind Regards, Gemma Woodcock, Maw Energy. Here's the link - www.mawenergy.co.uk

"Hidden" within your customer database is the key information you need to make people buy more, and more often. Now it's your turn.