Thursday, 3 May 2012

How To Get Maximum Use From Your Customer Database

Email marketing is an extremely powerful marketing tool in terms of building trust and loyalty with your existing and potential clients. For years, our newsletters have been sent out but witlessly we've never bothered to follow up with a 'phone call.  

For the past two weeks, we've been "spring cleaning" our clients2call.com customer relationship manager and also our newsletter database.  Its taking ages because there are so many but this is proving to be a great way of making that all important connection and renewing acquaintances.  You will find that your existing clients and recipients of your email marketing campaigns will appreciate a call.


You will find that by sifting through your data, you will find some amazing things.  Its important to collect copious amounts of data on your clients and use this information for the specific purpose of getting them to buy more.  Reinforce your relationships by just giving them a courtesy call every now and again to enrich the information about that client.

Clients2call.com helps us to effortlessly contact clients multiple times and every day proves to be invaluable.

We also been busy with Drive By Websites appointments this week,   Here's an example of how quickly we can turn around a website because here's a website we created in just two hours and all within one week of meeting our client.  Maw Energy are five star renewable energy specialists offering Solar Thermal, Solar Photovoltaic, Air Source Air to Air, Air Source Air to Water and, coming soon - Woodburners.

Here's what Director, Gemma Woodcock had to say:

"Dear Scott, Thanks for the past couple of days, it's a really great way to build a website!" Kind Regards, Gemma Woodcock, Maw Energy. Here's the link - www.mawenergy.co.uk

"Hidden" within your customer database is the key information you need to make people buy more, and more often. Now it's your turn.





No comments:

Post a Comment