Beat The Recession And Make An Impression: Why Sponsor?

Beat The Recession And Make An Impression: Why Sponsor?: Why would you want to sponsor a sports event, a public play, or some other community related project - for the publicity, of course.  By spo...

Why Sponsor?

Why would you want to sponsor a sports event, a public play, or some other community related project - for the publicity, of course.  By sponsoring you are building up your image as a company that cares. 

Sponsorship provides good opportunities to get your name out there as well which is basically the reason why businesses sponsor. For example, a 10k run for cancer might draw 1,000 participants.  Give each of them a T-shirt with your name or logo on it, and it easily can make the local evening news where thousands of people will see it.  Your name may also get listed on handouts, brochures or perhaps even the programme of the play you are sponsoring.


Drive By Websites this year is sponsoring the Festival For Heroes event due to be held over the weekend of 7th & 8th July.  The festival is in support of Help for Heroes and the ABF, The Soldiers’ Charity. With something for everyone, the event promises to be a real family day out with hours of music and military displays along with a wide range of activities for all ages.  As sponsors, we've been entitled to a free ad and editorial in the Festival for Heroes' programme.  Drive By Websites' sponsorship was, of course, to provide the website - http://festivalforheroes.co.uk

Drive By Websites is also this year sponsoring a "Spalding In Bloom" flower bed.   The flower bed will be planted up, nutured and maintained by the author of this blog.  If it ever stops raining, this will be done over the course of the next couple of weeks.  In return, we will be given the opportunity to promote Drive By Websites by signage attached to the flower bed which has a fair amount of traffic (foot and actual) going by. 

Now it's your turn to think of ways how you could sponsor an event or even a flower bed!

Beat The Recession And Make An Impression: Give To Gain - The Value of Free

Beat The Recession And Make An Impression: Give To Gain - The Value of Free: There's a lot to be said for "giving" away your services for free - Google, Facebook and LinkedIn are fantastic examples of what can be achi...

Give To Gain - The Value of Free

There's a lot to be said for "giving" away your services for free - Google, Facebook and LinkedIn are fantastic examples of what can be achieved by giving to gain.

I've been thinking today how much we, at Drive By Websites give to gain - there's quite a bit:

• Websites that are optimised for search engines
• An easy to use content management system.
• System updates which means that technological advances are automatically passed on to our clients.
• Interactive websites compatible with videos, forms, maps, slideshows, Facebook, Twitter, newsletters
• Functionality in place for e-commerce websites
• Exceptional local support at all times.
• Security - Drive By Website clients feel confident in the knowledge that their websites are secure and protected against a wide range of attacks.
• Installation of Google analytics
• Drive By Website user manuals
• Drive By Website demonstrations

Drive By Websites is also extremely proud to be sponsors of The Festival For Heroes - in support of Help for Heroes and the ABF, The Soldiers’ Charity - www.festivalforheroes.co.uk

Now its your turn to list what you and your business gives to gain and promote the added value of why clients deal with you and your business rather than a competitor.

Website performing as it should or is it simply just not doing its job?: How To Please Google

Website performing as it should or is it simply just not doing its job?: How To Please Google: If you think about it logically Googles' customers are visitors to your website. The skill to pleasing Google is to take some time in writin...

How To Please Google

If you think about it logically Googles' customers are visitors to your website.

The skill to pleasing Google is to take some time in writing content that's interesting, informative and dynamic. 

You might be thinking "I can't possibly do that" but, of course, you can because this is something you do every day of your busy working life when speaking with your customers and solving their problems.  Just transfer all this amazing amount of knowledge onto your website.

For the purpose of this piece of advice let's call visitors to your website -  "readers".  Readers because Google doesn't recognise (read) images or pictures.  You may now be thinking "But, I've been told that people buy with their eyes".  Yes, people do - but not Google.  People will look at an image and think, "Yes, that's just what I want" but, you have to remember that Google is a search engine and by no means human - almost but not quite.

What Google is interested in is content that's relevant to your business and which will also be of interest to your readers.

Here are four ways how to please Google:

• Update and spruce up your website content on a regular basis - Google will re-visit a site that's been updated but will totally ignore sites that are not dynamic.
• Never ever leave content that's out-of-date - your readers will be disappointed and so will Google.
• Add an FAQ page - during the course of your busy working days, you must be asked loads of different questions - these are what readers to your website want answering and by building up  your FAQ page you will become the "expert" in your field.
• Because, of course, you are the expert in what you do - then why not become an expert in Google's eyes by writing articles.  Not only will visitors to your site love them - Google will too.

Drive By Website clients' websites please Google. The reason for this is because our clients can easily update their websites because they've sat with our web developer and watched and contributed to their website being built.  They've received "hands on" advice in respect of how to add new pages, new wording, images, videos, etc.

Now its your turn to please Google.

All the very best 'til next time