How To Please Google

If you think about it logically Googles' customers are visitors to your website.

The skill to pleasing Google is to take some time in writing content that's interesting, informative and dynamic. 

You might be thinking "I can't possibly do that" but, of course, you can because this is something you do every day of your busy working life when speaking with your customers and solving their problems.  Just transfer all this amazing amount of knowledge onto your website.

For the purpose of this piece of advice let's call visitors to your website -  "readers".  Readers because Google doesn't recognise (read) images or pictures.  You may now be thinking "But, I've been told that people buy with their eyes".  Yes, people do - but not Google.  People will look at an image and think, "Yes, that's just what I want" but, you have to remember that Google is a search engine and by no means human - almost but not quite.

What Google is interested in is content that's relevant to your business and which will also be of interest to your readers.

Here are four ways how to please Google:

• Update and spruce up your website content on a regular basis - Google will re-visit a site that's been updated but will totally ignore sites that are not dynamic.
• Never ever leave content that's out-of-date - your readers will be disappointed and so will Google.
• Add an FAQ page - during the course of your busy working days, you must be asked loads of different questions - these are what readers to your website want answering and by building up  your FAQ page you will become the "expert" in your field.
• Because, of course, you are the expert in what you do - then why not become an expert in Google's eyes by writing articles.  Not only will visitors to your site love them - Google will too.

Drive By Website clients' websites please Google. The reason for this is because our clients can easily update their websites because they've sat with our web developer and watched and contributed to their website being built.  They've received "hands on" advice in respect of how to add new pages, new wording, images, videos, etc.

Now its your turn to please Google.

All the very best 'til next time