Online & Open For Business
Friday, 27 April 2012
Drive By Websites Marketing Journey: Let's Get Stuffing
Drive By Websites Marketing Journey: Let's Get Stuffing: With the price of postage going up, it's absolutely crucial that you maximise the marketing potential of what is now becoming an extremely ...
Let's Get Stuffing
With the price of postage going up, it's absolutely crucial that you maximise the marketing potential of what is now becoming an extremely expensive method of communication.
Drive By Websites is continuing to grow and develop our business utilising Martin Overton's 7 Keys to Unlocking Business Growth and this week's blog is going to share with you how to get the very most out of "mailing" - this is what Martin has to say:
"Statement Stuffers
Make your billing statements do extra work by using them to carry along a marketing message. It's almost like free advertising because you're doing the mailing anyway" - Martin Overton - Alchemy Network
Each and every time, Drive By Websites, posts a letter/invoice/statement we always include details of our services, Martyn also suggests including a contest entry form guaranteed to get customers to respond - this is something we've not done yet but sounds like a good idea!!
Never miss maximising this marketing opportunity - we are even including a biz card - so don't delay and get stuffing today.
Short and sweet because Martyn's 7 keys are beginning to work. This week has been exceptionally busy with Drive By clients and following on from last week's launch - clients2call clients.
Thursday, 19 April 2012
Drive By Websites Marketing Journey: Launch of Clients2call.com - Leads to Sales Made E...
Drive By Websites Marketing Journey: Launch of Clients2call.com - Leads to Sales Made E...: In his most excellent book " Cold Calling For Chickens ", Bob Etherington says "On average it takes six "cold calls" before any one prospect...
Launch of Clients2call.com - Leads to Sales Made Easy
In his most excellent book "Cold Calling For Chickens", Bob Etherington says "On average it takes six "cold calls" before any one prospect will do business with you". "Just 5% of all sales people make the 6th cold call and they take 85% of the available new business in any market.
Trading is tough at the moment and business owners, just like Drive By Websites, could all do with some of that 85%.
Bob's book is such a good and effective motivator in respect of making those important 'phone calls but the problem can be to effectively manage those leads and turn them into valued clients.
Things can get out of hand very quickly even with just only 10 leads to manage - diary notes, post-it notes, lists everywhere. I know because at one time we had over 100 leads to manage which was an impossible task. We were wasting a lot of time and, sadly, money. The answer was to create what we are now calling clients2call.com.
The easy to use system allows for each potential client to have their own entry with detailed information about them. Notes can be added at any time and there is also a prompt to make sure a date is added to prevent those important telephone calls being missed.
How do you remember to keep in touch - scraps of paper, post-it notes, diary, spreadsheets, Outlook or maybe just a wish & a prayer? If this is you, then you could well be losing sales.
Just login to clients2call.com and each day you will be presented with a list of who to call that day and the reason for the call. You will also be able to view previous conversations made.
Because you can access your account via your smart phone, laptop, Apple-Mac, iPad, iPhone, Blackberry etc. you don't even have to be in the office. The functionality is also in place for more than one person to work from the one database. There's no contract and you will be pleasantly surprised at how easy it is to use - perfect for non-techies.
For less than 50p per day you will save time, your office will be far more efficient and, because that important phone call will never be forgotten ever again, you will make more sales.
There's a 30 day free trial and no contract.
Contact us today for a free demonstration by calling 01775 724840.
Trading is tough at the moment and business owners, just like Drive By Websites, could all do with some of that 85%.
Bob's book is such a good and effective motivator in respect of making those important 'phone calls but the problem can be to effectively manage those leads and turn them into valued clients.
Things can get out of hand very quickly even with just only 10 leads to manage - diary notes, post-it notes, lists everywhere. I know because at one time we had over 100 leads to manage which was an impossible task. We were wasting a lot of time and, sadly, money. The answer was to create what we are now calling clients2call.com.
The easy to use system allows for each potential client to have their own entry with detailed information about them. Notes can be added at any time and there is also a prompt to make sure a date is added to prevent those important telephone calls being missed.
How do you remember to keep in touch - scraps of paper, post-it notes, diary, spreadsheets, Outlook or maybe just a wish & a prayer? If this is you, then you could well be losing sales.
Just login to clients2call.com and each day you will be presented with a list of who to call that day and the reason for the call. You will also be able to view previous conversations made.
Because you can access your account via your smart phone, laptop, Apple-Mac, iPad, iPhone, Blackberry etc. you don't even have to be in the office. The functionality is also in place for more than one person to work from the one database. There's no contract and you will be pleasantly surprised at how easy it is to use - perfect for non-techies.
For less than 50p per day you will save time, your office will be far more efficient and, because that important phone call will never be forgotten ever again, you will make more sales.
There's a 30 day free trial and no contract.
Contact us today for a free demonstration by calling 01775 724840.
Friday, 13 April 2012
Drive By Websites Marketing Journey: Free Social Media Sharing Platform
Drive By Websites Marketing Journey: Free Social Media Sharing Platform: This week, I've found an exciting marketing opportunity -a social media sharing platform Not only is it FREE but it's also incredibly easy...
Free Social Media Sharing Platform
This week, I've found an exciting marketing opportunity -a social media sharing platform
Not only is it FREE but it's also incredibly easy to add this to your website.
There are just 3 easy steps:
Not only is it FREE but it's also incredibly easy to add this to your website.
There are just 3 easy steps:
- Choose your buttons or tool bar - you will see that on the Spalding Networking site, I've chosen the tool bar option - www.spaldingnetworking.com
- Just follow the simple tips, and you will quickly be able to design up your own custom sharing widget.
- You are then presented with some code to add the widget to your content management system or forward it to your web developer to sort.
Thursday, 5 April 2012
Drive By Websites Marketing Journey: 95% of your competitors are too scared to do it......
Drive By Websites Marketing Journey: 95% of your competitors are too scared to do it......: The more I'm getting involved in cold calling, the more I'm feeling confident in making the calls and I'm actually beginning to enjoy it - n...
95% of your competitors are too scared to do it.....
The more I'm getting involved in cold calling, the more I'm feeling confident in making the calls and I'm actually beginning to enjoy it - now that's something I wouldn't have said a few months ago. For instance, I'm not now staring at the 'phone for 10 seconds filled with dread before I make the call. It's crazy to think this way because the very worst case scenario is "I'm not interested, Christine".
According to Bob Etherington's excellent book "Cold Calling For Chickens" "Nos" are not bad things. Go for more "nos". Two is not enough - success usually comes on the sixth attempt"
First job of the day is to check my database and there's my "clients to call" set out with details in respect of what I've said and what my prospective client has said to me. It's great when I call and say "Hi, Mr Drive By Website Prospect, the last time we spoke you were going on holiday, did you have a great time?"
The majority of our potential clients already have a website and, to be fair, their websites are absolutely fine but the more I speak to my potential clients, the more I find out that although, yes, they do have a nice website, they are experiencing problems. As an example, they may be struggling with updating their website because it's really hard to do. Update costs and how long it takes may also be putting them off contacting their web developer.
By identifying the problem, I can provide the solution to the update problem and, in addition, I will put them at ease by saying something like "You may be thinking that it will be inconvenient and time-consuming to change your web developer but this will not be the case. We will demonstrate to you the ease in in respect of how this will happen with no inconvenience to you and your business. You will not have to worry about a thing and your website updates problems will be a thing of the past."
Cold calling is working for Drive By Websites and it will work for your business too.
According to Bob Etherington's excellent book "Cold Calling For Chickens" "Nos" are not bad things. Go for more "nos". Two is not enough - success usually comes on the sixth attempt"
First job of the day is to check my database and there's my "clients to call" set out with details in respect of what I've said and what my prospective client has said to me. It's great when I call and say "Hi, Mr Drive By Website Prospect, the last time we spoke you were going on holiday, did you have a great time?"
The majority of our potential clients already have a website and, to be fair, their websites are absolutely fine but the more I speak to my potential clients, the more I find out that although, yes, they do have a nice website, they are experiencing problems. As an example, they may be struggling with updating their website because it's really hard to do. Update costs and how long it takes may also be putting them off contacting their web developer.
By identifying the problem, I can provide the solution to the update problem and, in addition, I will put them at ease by saying something like "You may be thinking that it will be inconvenient and time-consuming to change your web developer but this will not be the case. We will demonstrate to you the ease in in respect of how this will happen with no inconvenience to you and your business. You will not have to worry about a thing and your website updates problems will be a thing of the past."
Cold calling is working for Drive By Websites and it will work for your business too.
"The only people who tell you that cold calling doesn't work are those too scared to do it themselves",
Bob Etherington - Cold Calling For Chickens.
Bob Etherington - Cold Calling For Chickens.
Subscribe to:
Posts (Atom)