Friday, 23 March 2012
Here's How To Educate Your Clients On All Your Services & Products
Drive By Websites moving nightmare is beginning to fade into the dim and distant past and we are now fully focused and returning our attention to the excellent Marketing Action Plan prepared for us by Martyn from Alchemy Business Growth.
Following on from the "I didn't know you did that" blog, we've sat down and put our minds to the services we offer and its surprising just how many we've got. I'm thinking that you too will also be amazed just how many additional services and - maybe products in your case - that you will be able to offer your clients.
Here's ours - taken directly from our re-designed and re-branded Drive By website:
Stock Images
If you don't have any images for your website then we can source professionally designed images for you.
The cost to purchase stock images will be from £1 to £3 per image (approximately). The prices are determined by their size, how much the designer wants to charge and the site from which we will be obtaining them from. You will have full permission to use the images on your website
Domain Name Registrations
If you don’t already have a domain name such as “yourbusiness.com” or “yourbusiness.co.uk”, then we will obtain these for you.
We offer one free registration for clients taking advantage of our “Drive By Website” service for one year for either a .com, .co.uk, .net or .org domain name. After the first year, we will charge £29.99 per domain name for 2 year registrations thereafter
Refresher Sessions
The refresher sessions are specifically for our Drive By Website clients only. The refresher sessions are for clients that have either lost confidence in updating their website themselves, have forgotten how to make updates or have something that’s a little complicated to sort. During the refresher session, you will sit next to our web developer – just like you did when the website was being built!
The Drive By Website refresher sessions are of 30 minutes duration and the cost is only £25.
Newsletter Setup (Email Marketing)
For as little as £100 (2 hour appointment), we will set up an online email newsletter. We will show you how to manage your lists and email addresses, how to create and send out a newsletter. You will also be able to read your reports after your newsletter has been sent to find out who has opened it, etc. Your newsletter will also be designed up to match your company’s branding.
Currently, email marketing is outstanding value because you can have up to 2,000 subscribers and send up to 12,000 emails per month for FREE.
Social Media Setup & Installation - Twitter, LinkedIn, Facebook & Google+
During the two hour appointment, we will be create a couple of networks for you such as Facebook and Twitter. We will discuss on the day which social media/networks will be of more benefit to your business.
During the appointment, we will set you up and install – if applicable - two social networks (say, Twitter and Facebook) directly onto your website. This means that if you update your Twitter feed, for example, it will also update automatically the Twitter feed shown directly on your website.
Two hour appointment - £100.
User Manual - Drive By Websites ONLY
The Drive By Website User Manual is the complete guide to assisting our Drive By Websites clients in respect of making updates to their existing Drive By website.
You are more than welcome to download a copy for FREE but if you would like to have a printed, bound, hard copy to work from then you can order a copy. The cost is only £5 + Delivery.
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation is the practise of manipulating search results so that your website appears above your competitors' to enhance your chances of receiving more visitors to your website.
We currently have two packages, as follows:
Startup Package - £50 One Off
For a one-off payment of only £50 we will get your website including in the Google search results as speedily as possible.
Depending on your company name, it is our aim to get you on the first page of Google when someone types in your company name.
Keyword Package
For £75 per month (no contract but we would recommend you try this for at least 3 months to find out if it is working or not) we will focus on getting your website higher in the results for 3 to 5 specific keywords.
The keywords will not be randomly picked but will instead be taken from a keyword analysis produced before your consultation. We will then pick keywords that are the most cost-effective as well as resulting in many searches per month to enhance your chance of getting business from them
At the end of each month, you will get a report showing you the process of the keywords in the search results due to the optimisation done for your site.
Its an impressive list but why didn't we publish these before on our website - thanks Martyn for the advice. Next week, bulleted points will be included on signage.
You can do exactly the same as us - get your services and products published.
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